Career eFolio Minnesota Program Specialist
Assisted with the development, marketing, promotion and the eFolio Minnesota Program.
- Wrote eFolio Minnesota integrated
marketing plan focusing on areas of brand awareness,
development and positioning, advertising and communication tactics,
goals and objectives
- Created our web blog: CareereFolioMinnesota.com
- Created ad copy and design for various marketing materials: fliers, e-newsletters, web site, collateral and print materials
Develop and provide seminars, training and technical assistance to eFolio program partners and participants in area high schools, higher education, workforce centers and within business and industry.
- Provided several presentations to human resource managers, students and career seekers
- Researched and created 'best practices' checklists for incorporating eFolio into organizations for recruiting, hiring and career development
- Instructed local business owners how to use e-portfolios in their organizations through e-newsletters, marketing materials and seminars
Research and contribute to technology use, upgrades and improvements.
- Implemented email marketing campaign using tracking software (iContact)
- Created four separate newsletters for each market segment
- Researched ways for eFolio to integrate with other social networking and Web 2.0 technologies
- Researched competitors and other e-portfolio systems to ensure
eFolio progresses as a leader in the electronic portfolio
market
Participated in the following campus committees:
- Technology committee
- Entrepreneurship committee (Chair)
- Web committee
- Publicity committee for the Higher Learning Commission
Freelance Marketing Consultant
|
Client |
Project |
Description |
|
W.A. Fisher
Advertising and Printing |
Iron Range Resources-SEO & PPC services
Giants Ridge Ski and Golf Resort-SEO services
Iron Range Tourism Bureau-Internet marketing consulting and social media profile construction |
Performed SEO services, content changes to increase web traffic
on selected keyword targets. Assisted with PPC campaign with Google
Adwords. Results: 43% increase in web traffic from June,
2008 to June, 2009
|
|
Expert Advantage |
media buying, project management, web site development, consulting |
Worked with freelance web designer to create new web site. Provided media consulting for client. |
|
Eveleth 4th of July
Committee |
Web consulting, social media consulting |
Worked with freelance web designer to create new web site for client. Consulted and executed social media tactics using MySpace & Facebook. Results: Multiple donations from web visitors and 676 fans on Facebook. |
|
Project management, Web site consulting and CMS training |
Hired to work in with web developer to develop new web site. Results: Initially, client only wanted events page; after consulting, client received funding to construct entire web site. Provided training for administrators using Wordpress. |
Account Executive and Media Negotiator
- Created integrated marketing plans and provided recommendations for clients
- Managed client projects which includes client communication and supervising the work of others
- Developed new business, identified new clients, and converted prospects to new clients
- Prepared proposals for projects
- Provided copy writing and editing for advertisements, television scripts, radio spots, press-releases and letters
- Researched, negotiated and placed media for clients
Personal Banker
- Fulfilled duties as "Student Ambassador" by planning and coordinating college events with the goal of capturing new student accounts
- Provided expert advice and service helping customers make decisions toward successful money management
- Built loyal customer relationships through strong interpersonal communication skills
- Identified sales opportunities by thoroughly profiling and qualifying customer needs
- Managed customer portfolios with the goal of capturing 100% of customers' business
Reservation Sales Agent
- Handled various incoming calls specializing in Domestic and International Worldperks frequent flyer program, Domestic and International Sales, Elite Services, Account Maintenance
- Received numerous Letters of Commendation for superior customer service
- Performed in the top 50 percentile for direct tickets sold per hour in 2002-2005
Varsity Speech and One-Act Play Judge--Minnesota State High School League Certified
- Evaluate and rank individual competitors according to speaking proficiency, interpretation, acting and writing skills
- Write critiques that give positive feedback as well as constructive criticism
- Completed certification process
Speech Coach and Assistant Drama Director
- Critiqued and coach 6-10 individual students on the varsity speech team
- Assisted students in developing their acting speaking delivery skills
- Motivated students to practice and excel to the best of their ability
