Freelance Marketing Consultant
|
Client |
Project |
Description |
|
W.A. Fisher
Advertising and Printing |
Iron Range Resources-SEO & PPC services
Giants Ridge Ski and Golf Resort-SEO services
Iron Range Tourism Bureau-Internet marketing consulting and social media profile construction |
Performed SEO services, content changes to increase web traffic
on selected keyword targets. Assisted with PPC campaign with Google
Adwords. Results: 43% increase in web traffic from June,
2008 to June, 2009
|
|
Expert Advantage |
media buying, project management, web site development, consulting |
Worked with freelance web designer to create new web site. Provided media consulting for client. |
|
Eveleth 4th of July
Committee |
Web consulting, social media consulting |
Worked with freelance web designer to create new web site for client. Consulted and executed social media tactics using MySpace & Facebook. Results: Multiple donations from web visitors and 676 fans on Facebook. |
|
Project management, Web site consulting and CMS training |
Hired to work in with web developer to develop new web site. Results: Initially, client only wanted events page; after consulting, client received funding to construct entire web site. Provided training for administrators using Wordpress. |
Email Marketing Specialist
Career eFolio Minnesota Program Specialist
Assisted with the development, marketing, promotion and the eFolio Minnesota Program.
- Wrote eFolio Minnesota integrated
marketing plan focusing on areas of brand awareness,
development and positioning, advertising and communication tactics,
goals and objectives
- Created our web blog: CareereFolioMinnesota.com
- Created ad copy and design for various marketing materials: fliers, e-newsletters, web site, collateral and print materials
Develop and provide seminars, training and technical assistance to eFolio program partners and participants in area high schools, higher education, workforce centers and within business and industry.
- Provided several presentations to human resource managers, students and career seekers
- Researched and created 'best practices' checklists for incorporating eFolio into organizations for recruiting, hiring and career development
- Instructed local business owners how to use e-portfolios in their organizations through e-newsletters, marketing materials and seminars
Research and contribute to technology use, upgrades and improvements.
- Implemented email marketing campaign using tracking software (iContact)
- Created four separate newsletters for each market segment
- Researched ways for eFolio to integrate with other social networking and Web 2.0 technologies
- Researched competitors and other e-portfolio systems to ensure
eFolio progresses as a leader in the electronic portfolio
market
Participated in the following campus committees:
- Technology committee
- Entrepreneurship committee (Chair)
- Web committee
- Publicity committee for the Higher Learning Commission
Small Business Owner
- Created, planned and executed the launch of RangeBuzz.com, an online guide to dining, nightlife, music and events on the Iron Range, Minnesota
- Became a self-taught expert in search engine marketing, search engine optimization, keyword research, social media, social networking and pay-per-click advertising
- Use blogs and social networks such as StumbleUpon, Digg, MyBlogLog, Facebook, MySpace, YouTube and Del.ici.ous to share content, gain links and drive traffic to web site
- Sold over 50 paid subscriptions to bars and restaurants and instructed owners how to manage their own content; sold banner ads to various businesses
- Planned all media, advertising and marketing for RangeBuzz.com; handled all other related business functions
- Write weekly articles related to music, entertainment, dining, nightlife and community events
- Incorporated video to increase traffic and exposure for advertisers
- Publish a
weekly e-newsletter to over 250 subscribers (linked sample may
include links that no longer exist.)
Account Executive and Media Negotiator
- Created integrated marketing plans and provided recommendations for clients
- Managed client projects which includes client communication and supervising the work of others
- Developed new business, identified new clients, and converted prospects to new clients
- Prepared proposals for projects
- Provided copy writing and editing for advertisements, television scripts, radio spots, press-releases and letters
- Researched, negotiated and placed media for clients
