Marketing Skills
- Wrote several integrated marketing communication plans including traditional and interactive marketing plans
- Created ad copy/content for many advertisements: brochures, magazine ads, commercials, web sites, fliers, e-newsletters, etc.
- Developed marketing strategies focused on creating brand awareness, increasing sales, re-branding and driving web traffic
- Possess a solid understanding of web marketing techniques such as search engine optimization (SEO), social media, pay per click, banner advertising, social media advertising, web casts, link building, keyword research, etc.
- Experienced with performing keyword research using Google Adwords keyword tool and Wordtracker
- Experienced with web site data anaysis, tracking and reporting using Google Analytics and Clicktracks to analyze traffic patterns, click patterns and to measure conversions
Writing and Oral Communication
- Write weekly e-newsletters and articles
- Displayed versatile writing styles and techniques based on
audience
- Experienced in writing ad copy, blog posts, web site content
and business communications
- Experienced at giving oral presentations
- Reached sales goals in personal selling
- Certified by the MN State High School League in judging Speech
and One-Act Play
Computer Skills
- Possess advanced skills in Microsoft Windows and Mac OS
- Able to identify and troubleshoot hardware/software problems quickly
- Type on average of about 85 WPM
- Proficient in a variety of software and web based applications.
I can't even name them all.
Software and Web Based Applications
Expert-level skills in the following software applications:
- Microsoft Office Suite: Excel, Word, Power Point, Publisher, Outlook
- Adobe Photoshop (graphic design and photo editing)
- iContact: email marketing program
- iMovie (video editing)
- iChat, WebEx (web meeting/video conferencing)
- FTP applications; i.e. FileZilla, Fetch
- Internet Explorer, Safari, Firefox, Google Chrome
- Much more...
- Custom CMS (content management systems)
- HTML
- Wordpress Blogging Software including:
-
- Creating site from scratch
- Tweaking and editing templates and CSS
- Controlling a wide variety of functions, extentions, and
plugins
- WYSIWYG and
other advanced web content editors
- Google: Documents, Reader, Maps, Gmail, Calendar, etc.
- Google Analytics, Google Adwords and Clicktracks Analytics (Web site analytics software)
- eFolio Minnesota (electronic portfolio software)
- Facebook (groups, pages, profiles), Twitter, Flicker, LinkedIn,
Blogger, MyBlogLog, MySpace (if I have to), several others...
- Much, much more
- RangeBuzz.com Blog
- CareereFolioMinnesota.com
- Catch Kat (Iron Range Tourism Bureau Blog)
- Building web sites using Joomla! CMS
- Creating web pages using CSS (advanced)
- Advanced search marketing techniques
